T-Fal Optigrill

Screen shot from T-Fal Optigrill commercial by Envision Response

T-Fal/Groupe SEB


Broadcast Media, Print Advertising, Digital Marketing


Creative Concepts, Video Production, Post Execution, Media Strategy, Creative Direction


Long Form Commercial, Print/Digital Photography Assets


With our experience in the cookware space, it seemed natural that Envision Response was selected by T-Fal to create an engaging long form spot introducing Optigrill, a new product in an existing successful food preparation category. The space in the market is quite competitive, so Envision had to rise above the noise by emphasize the quality, world class brand, and benefits of the grill, while keeping the show entertaining.


The Envision solution, overall, was to keep it simple and build a cast and crew that couldn’t help but to succeed. We put together a top-notch creative team including food stylists, set designers, creative director, cinematographers, and photographers to achieve a quality look and feel while keeping the footage engaging and mouthwatering. We set the same bar in our casting of hosts and b-roll talent, and selecting our testimonial subjects. In the end, we created a show that continues to prove itself years later, with sales remaining consistent directly from the show.