Challenge
Envision Response has a long-standing relationship with Direct Holdings Global and Time-Life, so when the time came for renowned financial advisor, Suze Orman, to partner with them to release a new instructional/informational system, we were approached to carry out the large-scope project of not only producing the video content for the program itself, but also, for the long-form show that would be used to promote the program. Both pieces needed to be shot concurrently, each having its own different vibe, but overall, still remaining cohesive throughout. The point was to portray Suze in her element, driving the content, while at the same time, maintaining an accessibility to those who are novices in the area of finance and life planning.